{"id":303,"date":"2007-10-16T23:45:00","date_gmt":"2007-10-16T23:45:00","guid":{"rendered":"http:\/\/www.tashajaeger.com\/blog\/the-new-american-academy-of-family-physicians-logo\/"},"modified":"2007-10-16T23:45:00","modified_gmt":"2007-10-16T23:45:00","slug":"the-new-american-academy-of-family-physicians-logo","status":"publish","type":"post","link":"http:\/\/www.tashajaeger.com\/blog\/the-new-american-academy-of-family-physicians-logo\/","title":{"rendered":"The new American Academy of Family Physicians logo"},"content":{"rendered":"<p><a href=\"http:\/\/bp2.blogger.com\/_dAVDkRH2rFM\/RxVOHIiTSKI\/AAAAAAAAAD8\/m1vkyXqNJBA\/s1600-h\/acff_old.gif\"><img decoding=\"async\" style=\"margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;\" src=\"http:\/\/bp2.blogger.com\/_dAVDkRH2rFM\/RxVOHIiTSKI\/AAAAAAAAAD8\/m1vkyXqNJBA\/s320\/acff_old.gif\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5122086035661211810\" border=\"0\" \/><\/a><br \/>The American Academy of Family Physicians announced a couple of days ago that they were changing their logo from a very antique looking seal to a much more modern mark and font treatment.  Sounds like a good idea.  The old logo was old <span>fashioned<\/span> in every sense of the word, from the font to the little fiddly illustration.  It looked like something that would be more at home on a dollar bill than a website.<\/p>\n<p>So they spent a <span>significant<\/span> amount of money and came up with what they thought embodied &#8220;honor, valor, and victory&#8230;  healing and the renewing power of life that go with it.&#8221;  Personally, I&#8217;m just sort of scared of it.<\/p>\n<p><a href=\"http:\/\/bp1.blogger.com\/_dAVDkRH2rFM\/RxVPR4iTSMI\/AAAAAAAAAEM\/OjdWjmXfNIk\/s1600-h\/acff_new.gif\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/bp1.blogger.com\/_dAVDkRH2rFM\/RxVPR4iTSMI\/AAAAAAAAAEM\/OjdWjmXfNIk\/s320\/acff_new.gif\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5122087319856433346\" border=\"0\" \/><\/a>To me, it looks like the snake crawled up the torch and lit its head on fire.  While I understand that the snake was supposed to represent the Aesculapius staff and the torch strength, they should have thought of a slightly better and less destructive-looking way to represent this.  Combined with &#8220;Strong Medicine for America&#8221; it seems like they&#8217;re going to raid Dr. Frankenstein&#8217;s castle.  They say on their website they are going to be a champion for family doctors.  This logo at least is <span>successful<\/span> in making me believe they mean business.  Even if they have to burn a few buildings down.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The American Academy of Family Physicians announced a couple of days ago that they were changing their logo from a very antique looking seal to a much more modern mark and font treatment. Sounds like a good idea. The old logo was old fashioned in every sense of the word, from the font to the&hellip;&nbsp;<a href=\"http:\/\/www.tashajaeger.com\/blog\/the-new-american-academy-of-family-physicians-logo\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">The new American Academy of Family Physicians logo<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[316,4,89,70],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/posts\/303"}],"collection":[{"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":0,"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/posts\/303\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/categories?post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/tags?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}