{"id":300,"date":"2007-10-26T23:40:00","date_gmt":"2007-10-26T23:40:00","guid":{"rendered":"http:\/\/www.tashajaeger.com\/blog\/holiday-inn-revised\/"},"modified":"2007-10-26T23:40:00","modified_gmt":"2007-10-26T23:40:00","slug":"holiday-inn-revised","status":"publish","type":"post","link":"http:\/\/www.tashajaeger.com\/blog\/holiday-inn-revised\/","title":{"rendered":"Holiday Inn revised"},"content":{"rendered":"<p><a href=\"http:\/\/bp3.blogger.com\/_dAVDkRH2rFM\/RyJ7wxykY_I\/AAAAAAAAAE8\/F9zVNiPWqyc\/s1600-h\/holiday_inn_old.gif\"><img decoding=\"async\" style=\"margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;\" src=\"http:\/\/bp3.blogger.com\/_dAVDkRH2rFM\/RyJ7wxykY_I\/AAAAAAAAAE8\/F9zVNiPWqyc\/s320\/holiday_inn_old.gif\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5125795403830420466\" border=\"0\" \/><\/a>Ah, the re-branding never ends.  The latest major corporate victim of rebranding:  Holiday Inn, the old standby of roadside mo\/hotels.  Everyone has seen their old logo by side of many exits.  The old logo was very fifties &#8211; reverse italics, bubbly-script font, and the starburst.  Trying to get away from the fifties, and also (I imagine) trying to ditch their lower-middle-class image, Holiday Inn has gone the Hilton\/Embassy Suites route of having one big letter (the GIANT H) and then the name smaller under it.<br \/><a href=\"http:\/\/bp2.blogger.com\/_dAVDkRH2rFM\/RyJ8shykZAI\/AAAAAAAAAFE\/4WFRBXOV7qE\/s1600-h\/holiday_inn_new.gif\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;\" src=\"http:\/\/bp2.blogger.com\/_dAVDkRH2rFM\/RyJ8shykZAI\/AAAAAAAAAFE\/4WFRBXOV7qE\/s320\/holiday_inn_new.gif\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5125796430327604226\" border=\"0\" \/><\/a><br \/>I can&#8217;t say I really agree with this decision whole-heartedly.  Where the new green is nicely cheery, I miss the reverse italics, and frankly, the GIANT H has been done to death (see Hilton, Embassy Suites, etc.)  Its nice that they didn&#8217;t go with a totally boring san-serif, but the font is still pretty meh &#8211; they needed an update, but this is more just a change for no reason than an update.  I wish they had kept the starburst in some capacity, because it can be such a nice design element.  The GIANT H .. well, its a giant H.  With a gradient.  Um, yeah.<\/p>\n<p>Its not a terrible re-branding, but its far from good.   If you&#8217;re going to re-brand, know exactly what you&#8217;re doing &#8211; and why.  And for heaven sake, make it obvious!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ah, the re-branding never ends. The latest major corporate victim of rebranding: Holiday Inn, the old standby of roadside mo\/hotels. Everyone has seen their old logo by side of many exits. The old logo was very fifties &#8211; reverse italics, bubbly-script font, and the starburst. Trying to get away from the fifties, and also (I&hellip;&nbsp;<a href=\"http:\/\/www.tashajaeger.com\/blog\/holiday-inn-revised\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Holiday Inn revised<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[87,4,89,311],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/posts\/300"}],"collection":[{"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":0,"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tashajaeger.com\/blog\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}